2017 Best Technology Social Media Campaign – IAC Awards

The #datasmarts Campaign was the first campaign ran after IBM acquired Cleversafe and was created for IBM’s annual premiere event, IBM InterConnect 2016. The program was tasked to agency, Fusion92, to create and run the campaign through organic and paid media efforts. The campaign asked the technology audience one simple question “Do you want to be data smart?” The campaign ran for one week across Facebook and Twitter, generating 43,000 clicks from 1.5M impressions.

As the Digital Marketing Assistant for this campaign, I led social copy-writing, content calendar creation and live event retention.

Click here for the full IAC Award summary.