Showcase Campaign:
2017 Best Technology Social Media Campaign – IAC Awards

Cleversafe #DataSmart Campaign

Digital Marketing Assistant - Social copywriting, content calendar creation and live event retention

The #Datasmart Campaign was the first campaign ran after IBM acquired Cleversafe and was created for IBM’s annual premiere event, IBM InterConnect 2016. The program was tasked to agency, Fusion92, to create and run the campaign through organic and paid media efforts. The campaign asked the technology audience one simple question “Do you want to be data smart?” The campaign ran for one week across Facebook and Twitter, generating 43,000 clicks from 1.5M impressions. Click here for the full IAC Award summary.